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December 11, 2015
Xianchi Dai, Associate Professor of Marketing ,Chinese University of Hong Kong Business School: A Dual-Goal Theory of the Impact of Need on Decision Making Over Time and Under Risk
November 20, 2015
Philip Stern, Professor of Marketing, Exeter Business School: Forecasting Trial and Innovation – Simple and Complex Methods
November 16, 2015
Songting Dong, Assistant Professor of Marketing, UNSW Business School, University of New South Wales: Testing Non-response Bias in Survey Data
November 15, 2015
Yi Xiang, Associate Professor of Marketing, China Europe International Business School: Virtual property trade in online games
November 5, 2015
Hean Tat Keh, Professor of Department of Marketing, Monash Business School, Monash University: Consumer Susceptibility to Cross-Selling Persuasion: The Roles of Self-Construal and Thinking Style
October 8, 2015
V Kumar, Journal of Marketing Editor & Regents Professor, J .Mack Robinson College of Business Graduate School, Georgia State University: Insights from Research in Social Media and Digital Marketing
September 22, 2015
Hao Shen, Associate Professor of Marketing, Chinese University of Hong Kong: Mental simulation, embodiment, and consumer decision making
May 28, 2015
Rui Wang, Associate Professor of Marketing, Guanghua School of Management, Peking University: The Missing Path from Marketing Action to Stock Return Risk: Mediating Role of Accounting Metrics
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