【Bio】Viswanath Venkatesh is a Distinguished Professor and Billingsley Chair in Information Systems at the Walton College of Business, University of Arkansas. His research focuses on understanding the diffusion of technologies in organizations and society. For over a decade, he has worked with several companies and government agencies in different capacities ranging from a systems engineer to a special consultant to the Vice-President, and has rigorously studied real world phenomena. He is most proud of his ongoing work in villages in India, which he has presented at the United Nations where he has also served on an expert panel on the advancement of women in less developed countries. The sponsorship of his research has been about $10M, including funding from government agencies. His work has appeared or is forthcoming in leading journals in information systems, organizational behavior, psychology, marketing and operations management journals. He is recognized to be among the most influential scholars in business and economics, with about 57,000 cites per Google Scholar and about 14,000 cites per Web of Science respectively. A recent article by Thompson Reuters identified him to be among the top-1% most-cited scholars in business and economics (e.g., highlycited.com). He has published a book titled “Road to Success: A Guide for Researchers in the Behavioral and Social Sciences” (http://vvenkatesh.com/book). He has developed and maintained an information systems research rankings website since 2008 (http://myvisonresearch.com/research-rankings). He is currently a Senior Editor (SE) at MIS Quarterly and AIS Transactions on Human-Computer Interaction. From 2008 to 2011, he served as an SE at Information Systems Research. He has served or is serving on several other boards including Organizational Behavior and Human Decision Processes, Journal of AIS, Journal of Operations Management, Production and Operations Management, and Management Science.