【主讲】加州州立大学多明格斯山分校副教授Xuefei Deng

【题目】为何个体会参与众包——揭示众包工人的感知

【时间】2015年7月21日（周二）14：00-15：30

【地点】清华经管学院伟伦楼453

【语言】英文

【主办】管理科学与工程系

【简历】XUEFEI (NANCY) DENG is an Associate Professor of Information Systems at California State University, Dominguez Hills. Previously, Dr. Deng was an Assistant Professor of Information Technology (IT) Management at the Shidler College of Business, University of Hawaii at Manoa. She received her Ph.D.degree in Information Systems from Carnegie Mellon University. Her research interests focus on societal impacts of IT and crowdsourcing, IT workforce, knowledge management, information systems usage and support, and e-commerce. Dr. Deng's research work has been published in the Journal of Management Information Systems, Information Systems Journal, Journal of Information Systems, Journal of Information Technology Case and Application Research, and International Journal of Project Management, among others. Her academic professional services include track co-chair at the 2015 Decision Sciences Institute (DSI) Annual Meeting, and minitrack co-chair at Hawaii International Conference on Systems Sciences (HICSS). Dr. Deng is an Associate Editor at Information and Organization, Journal of Organizational Computing and Electronic Commerce, and on the editorial review board of Knowledge Management Research & Practice. Her email address is ndeng@csudh.edu.

Xuefei Deng, Associate Professor at California State University, Dominguez Hills: "Why Individuals Participate in Crowdsourcing: Revealing Crowd Workers' Perceptions"

【Speaker】Xuefei Deng, Associate Professor at California State University, Dominguez Hills

【Title】"Why Individuals Participate in Crowdsourcing: Revealing Crowd Workers' Perceptions"

【Time】Tuesday, July 21, 14.00-15.30

【Venue】Room 453, Weilun Building, Tsinghua SEM

【Language】English

【Organizer】Department of Management Science and Engineering

【Abstract】Xuefei (Nancy) Deng and K. D. Joshi Abstract Advancements in the Internet and digital technologies have enabled a new work form, open sourcing of micro jobs, which we refer to as the crowdsourcing work environment (CSWE). This new form of work has the potential to transform traditional work, however, our understanding of CSWE is still in its incipient stage. To enhance our understanding, this study captures crowd workers' perceptions to explore the characteristics of crowd workers, crowdsourcing jobs, and the crowd work environment that collectively drive crowd workers to participate in the open sourcing of micro jobs. The popularity of the micro job CSWE, despite the seemingly unattractive work within this environment, has motivated us to explore this IT-enabled work phenomenon. Guided by the work design perspective, we use revealed causal mapping method to analyze narratives by 55 crowd workers registered on Amazon Mechanical Turk (MTurk). Our data analysis uncovered 7 main constructs, 21 key concepts, and 815 cause-effect linkages surrounding the CSWE that could guide our theoretical understanding of why individuals participate in micro job crowdsourcing. The crowd work context, crowdsourcing task characteristics, and personal needs emerged as the major factors motivating individuals' participation. Moreover, digital work control, including digital properties for managing micro job programmability, payment automation, standardization, and risk mitigation, emerged as an integral component of work design to improve the micro job crowdsourcing processes in the CSWE. Our study suggests that the CSWE's materiality affords possibilities and opportunities critical for enriching micro job crowdsourcing work environment that make this seemingly unattractive work more appealing.